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Planning the Perfect Event: How to Choose the Right Florist

Planning the Perfect Event: How to Choose the Right Florist

Planning an event is stressful, right? Whether you're on the hunt for the perfect blooms for your Big Day or organising your next corporate function, few things elevate a space and wow your guests quite like a stunning floral arrangement.

But flowers do more than just decorate a space - they evoke emotion and have the power to tie every detail of your design together. From soft, romantic arrangements to bold, vibrant displays, your choice of florals can transform a venue and leave a lasting impression on your guests.

So, how do you get to enjoy the floral arrangement of your dreams? Finding the perfect florist to bring your vision to life is crucial to ensuring your event has all the magic and elegance your heart desires.

Here are a few things to keep in mind when finding a florist for your next event. 

Why Hire a Florist? 

Events - especially weddings - can cost a pretty penny so it’s no surprise that everyone’s looking to save a bit wherever they can. DIY might seem like the best option when you're trying to save, but the truth is, it can end up costing you more than hiring a professional florist - and not just in terms of money!

Your florist is there to take those menial tasks off your plate, such as early morning trips to the flower market, negotiating with sellers, and sourcing interesting natives or romantic in-season blooms. All of this takes time and dedication - something you might not have when you're already juggling the many demands of planning an event.

Florists also have a trained eye for where arrangements will look best and are prepared to handle any last-minute emergencies, ensuring everything runs smoothly on the day. 

Understanding Your Event’s Floral Needs

The first step to choosing the right  florist for you is understanding your unique floral needs. Every event has its own tone, setting, and style, and your flower arrangements should reflect that.

For instance, a corporate function often calls for clean, minimalistic arrangements that enhance the professional atmosphere without drawing too much attention. Think sleek centrepieces, branded colour palettes, and elegant florals for podiums or welcome areas.

Weddings, on the other hand, usually require a more comprehensive floral plan. From bridal bouquets and boutonnieres to ceremony backdrops, reception centrepieces, and statement installations like arches or hanging florals - the list is endless. And each element needs to align with your theme, colour scheme, and venue layout.

All of this can be overwhelming, but when speaking to different florists, have a chat to them about the following considerations: 

  • The size of your guest list and how many tables or areas need decoration

  • Whether your event is indoors or outdoors, which can affect flower choices

  • Your budget and how much you're willing to allocate to florals

  • Any personal preferences or meaningful blooms you’d like to include

  • The season, as it influences flower availability and pricing

How to Choose the Right Florist

With so many wonderful florists out there, choosing just one can feel impossible. However, it’s best to look at as many florists as you can, as this gives you the opportunity to find a professional who suits your style and needs.

Before you start typing 'florists near me' into Google, take some time to gather inspiration first. Create a mood board or start a Pinterest collection that reflects your vision for your event. Whether it’s soft and romantic or modern and minimal, narrowing down your preferences helps you communicate what you need more clearly. 

Here are a few more ways to choose the right florist: 

Set Your Floral Budget

You’ll also want to consider your budget, as your florist will create a vision for you dependent on this. So, sitting down and figuring out how much you can spend on your dream floral arrangement is essential. This helps your florist determine what is possible, whether you can do in-season flowers or more that might better suit your event. Knowing this can also save you tons of stress!  

Ask The Right Questions 

Roses and peonies? Unique native arrangements. Bold and contemporary or soft and romantic? These aren’t the only questions you should be asking your potential florist. Here are a few more questions to add to your list:

  1. Have you worked at my venue before?

  2. Can you work within my budget?

  3. Will you handle delivery, setup, and breakdown?

  4. Can I see a mock-up of the arrangements?

  5. How long have you been in business? 

  6. Are you able to provide organic, pesticide-free, or sustainably grown flower varieties?

Feel free to add any questions you think would be relevant when meeting with potential florists. This can help you determine if they’re the right fit for your event.

What Happens Next? 

Well, this depends on you and your florist. But typically, once the contract has been signed, it’s time to watch the magic unfold. Keep the lines of communication open and ensure your florist is kept in the loop about any changes to your event. Share updates on your inspiration, colour palette, theme, or décor so they can align the florals accordingly. But most importantly, don’t forget to trust your florist’s expertise - they know how to adapt and still deliver show-stopping blooms.

Ready to bring your floral vision to life? Book a consultation with Templem and lets get started on turning your dream wedding or event into a blooming reality!

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